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Pharmaceutical Care Perspectives

Much attention is currently being focused on the role of prescription drugs in health care.

Pharmaceutical Care Perspectives, a 12 - page newsletter produced for Novartis Pharmaceuticals, explored this important and complex subject.

Among the key issues addressed: the cost of medications, the importance of improving adherence to prescription regimens, reducing drug errors, and training pharmacists to assume more responsibility for monitoring and counseling patients who have chronic diseases.

Based on the success of two earlier publications, The State of the Wholesale Drug Industry and The State of Community Pharmacy, Novartis decided to sponsor this newsletter and communicate more frequently with members of its key audiences.

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